Vallarta Supermarkets has made a $110,000 donation toward scholarships for Latino students. One of the nation’s largest Hispanic chains, the supermarket announced it is contributing to local education organizations supporting Latino students seeking a university or college education in markets the company serves.
“Given our company’s immigrant roots, we recognize the importance of family, hard work and education,” said Rick Castillo, marketing director of Vallarta Supermarkets.
“Many of our customers came to this country seeking the American Dream of a better life for themselves and their families. We want to help our customers obtain that dream.”
Since 1985, Vallarta Supermarkets has grown to a total of 50 stores in Los Angeles, Ventura, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange, and Fresno.
Supermarket founders, the Gonzalez family, has made it part of their company culture to ensure that all their team members, more than 8,000, strive for excellence.
With Vallarta Supermarkets’ roots founded on an immigrant family success story, the company serves as a beacon for immigrant and non-immigrant customers seeking quality grocery products and services.
“That beacon extends to our team members as well, many who like the founders, have strong immigrant roots and depend on their employment with Vallarta Supermarkets to provide for their families,” the company said in its statement.
Vallarta Supermarkets will contribute a total of $110,000 to the following organizations:
The Hispanic Education Foundation – $10,000
Fresno Unified School District – $10,000
Oxnard Community College – $10,000
Youth Leaders Education Foundation – $10,000
Hancock College – $10,000
Southwestern Community College – $10,000
Antelope Valley College – $15,000
Victor Valley College – $10,000
TELACU Education Foundation – $25,000
“We will be using multiple platforms to inform our customers of our scholarship contributions in local markets including Vallarta Supermarket’s website, social media, and employee briefings,” Castillo continued. “We hope our customers will take advantage of this wonderful educational opportunity.”
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