Engineering, business, biology and life sciences are the top fields of study for Latino owners of scaled businesses. On average, 8 percent of Latino-owned businesses operate in the technology sector. According to the Stanford Latino Entrepreneurship Initiative (SLEI) Survey of U.S. Latino Business Owners published January 2019, Latino-owned businesses firms that develop and sell technology or software are more likely to be scaled (22 percent vs. 6 percent).
Latino tech company owners are just as likely to be U.S.-born as an immigrant. Their companies are mostly concentrated in a few states, with 27 percent in California, 14 percent in New York, 11 percent in Florida, and 9 percent in Texas.
Latino-owned businesses make up a substantial and growing segment of the U.S. economy, contributing 2.8 million jobs in 2016 and over $510 billion in annual sales.
Currently, Latino-owned businesses start small and stay small with only 3 percent of all Latino-owned businesses generating at least $1 million in annual gross revenue.
However, the report notes that Latino-owned businesses outpace the growth rate of all other groups, including white-, Asian-, and black-owned firms.
As of 2012, the latest census of all U.S. businesses available, Latino-owned firms represents 12 percent of all firms, totaling about 3.3 million firms and generating over $473 billion in sales. Last year SLEI estimated that in 2016 there were as many as 5 million Latino-owned businesses.
Even though white-owned businesses represent the largest percentage of all firms (78 percent), their growth rates have been decreasing in contrast to Latino-owned businesses, resulting in a loss of over 1 million white-owned businesses from 2007 to 2012.
In 2016, Latino-owned employer firms generated over $400 billion and employed almost 3 million people, which, in magnitude, is much lower compared to white-owned firms. White-owned firms generated over $10 trillion and employed 17 times the number of people or over 52 million people, SLEI says.
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