A 2017 Big Data report by CulturIntel and the Hispanicize Media Group demonstrates diversity in an organization is six times more prominent for Latinos, as well as internal company culture.
Building on the results of the first annual Hispanicize Silicon Valley Rankings that ranked AT&T, HP, Verizon, Dell and Facebook as the top 5 companies for Latino diversity and inclusion in tech, the analysis of the top Silicon Valley companies were informed by mining the career discussions of Latinos across blogs, career/ topical sites, message boards, review sites and social media destinations over a 12 month period.
Social media only represented 11 percent out of a total universe of 198,597 relevant Hispanic data points analyzed.
Unlike most traditional industry rankings, which rely heavily on self-reported data, CulturIntel’s research platform used big data, machine learning, and artificial intelligence tools to mine, segment and make sense out of the digital discussions taking place anytime, anywhere online.
“What we’re finding is those top Silicon Valley companies overwhelmingly lack actionable, Latino-centered insights to decode the drivers and barriers faced by Hispanic employees and candidates in the tech sector,” said Claudia Romo Edelman, a Latina leader who spearheaded the CuturIntel/Hispanicize research.
“When a company’s workforce is diverse, it is more innovative, creative and impactful,” said Romo Edelman. “For America to remain competitive we must empower young Latinos to embrace and love STEM.”
According to the White House Initiative on Educational Excellence for Hispanics, Latinos represent 4 percent of engineers and scientists and only 8 percent of all certificates and degrees awarded in the science, technology, engineering, and math (STEM) fields.
The collaboration between Hispanicize Media Group and CulturIntel, a company co-founded by cultural intelligence™ expert and former corporate executive, Liliana Gil Valletta, makes this initiative a pioneering effort to bring a new type of insight to better understand diversity challenges.
“We wanted to disrupt the way traditional insights are mined to empower the sector with actionable information coming straight from the voice of the people,” says Valletta. “The open and unbiased digital discussions of candidates and employees across career sites, topical sites and forums present one of the richest sources of unbiased talent-centered intelligence. Beyond employee surveys or self-reported data, these external signals can provide us with untapped insights that can help reshape inclusive recruitment and retention strategies that are candidate-centric.”
An overall analysis of drivers and barriers demonstrate how the factors impacting career experience and sentiment of Latinos are mostly influenced by environmental and relational factors such as diversity and culture inside the organization. Click here to view.
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