Now in its eighth year, McDonald’s HACER Education Tour kicked off in October with workshops designed for counselors, teachers, and parents. This week, McDonald’s announced that the workshops will continue this month with virtual student sessions. By hosting the workshops digitally, more than 70,000 students are expected to tune in during the tour, a 400% increase from the 14,000 participants in 2019.
In a statement released this week, McDonald’s said the expansion of its HACER Education Tour online will allow for greater impact. The HACER Education Tour is expected to arm thousands of Hispanic students, parents, and educators with information to help them navigate the college application process as they face the financial strain and limited access brought on by the pandemic.
“With increased uncertainty about whether to continue their educational pursuits in today’s environment, students need resources to help them navigate the college application process now more than ever,” said Santiago Negre, HACER® scholarship committee judge, Illinois owner/operator, and owner/operator Hispanic Marketing Committee Lead. “We’re proud to continue the HACER Education Tour this year and offer even more high school students the opportunity to learn about how to get into college, despite the challenges they may be facing.”
The McDonald’s HACER® Education Tour is one of the initiatives making up the HACER® National Scholarship program. In addition to receiving scholarships, this year’s 30 winners of the 2020 HACER® National Scholarship received a “tech backpack” that included a laptop, wireless mouse, and headphones—some of the tools needed to succeed in a virtual learning environment.
The company also doubled its investment in the HACER program and committed $1 million toward Hispanic students this academic year with an additional 100 scholarships. To date, the McDonald’s HACER National Scholarship has awarded more than $31.5 million in scholarships and helped 17,060 students since its founding in 1985. It is one of the largest programs committed to college scholarships and resources for Hispanics, awarding a total of $500,000 to 30 outstanding Hispanic high-school seniors annually.
“I couldn’t be more excited to be a part of the McDonald’s HACER Education Tour,” said Julissa Calderon in a statement. “I have been an advocate for education in the Latino community for a long time and recognize the importance of sharing these college-bound resources and information with families in my community. Being a part of the tour has allowed me to share my personal education story with students from all over the country, hopefully motivating more of them to pursue a college degree and letting them know that they have resources available to help them get there.”
Recently, Julissa was celebrated by the Embassy of the United States in the Dominican Republic during Hispanic Heritage Month. She is one of a select group of Americans of Dominican origin honored for contributing their talent and commitment to the development and cultural integration of both nations. Julissa just finished a multi-city speaking tour to share and celebrate her experiences as a Latina woman.
En el #mesdelaherenciahispana nos acompaña @La_Julissa actriz y productora dominico-americana. “Mi consejo para la comunidad es que defiendan su verdad y demuestren a las chicas en todas partes, que ellas también pueden lograrlo” dice Julissa. Lee más enhttps://t.co/rg5l1DSXm2 pic.twitter.com/0RjH6t4Ddb
— EmbajadaUSAenRD (@EmbajadaUSAenRD) October 7, 2020
Please visit www.hacertour.com to register to participate in an upcoming workshop and for more information on workshop schedules, the McDonald’s HACER® National Scholarship, and additional educational resources.
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