Nielsen and CNN are expanding their relationship to provide daily television measurement to CNN en Español, the sole 24-hour Spanish-language news network in the U.S.
As a result of the new agreement, CNN en Español will leverage Nielsen data during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.
“As a leader in Spanish-language news content we need to have a broad understanding of the U.S. Hispanic populations viewing habits and media consumption trends,” said Cynthia Hudson, Senior Vice President and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S. “We are excited about our expanded relationship with Nielsen and look forward to unlocking the full potential of our content.”
By leveraging Nielsen’s national TV measurement services, CNN en Español will have the flexibility to conduct a deeper analysis of its audience for both live and time-shifted viewing and ratings data.
In addition, the network will have intelligence data for custom demographic segments, TV consumption habits and audience characteristics. The complete suite of solutions will deliver a more comprehensive view of the network’s linear audience.
“Hispanic consumption is a driving force of our domestic economy. It’s critically important that networks have a clear understanding of how this important constituency satisfies their need for relevant news. Access to accurate, actionable and independent data will be an important tool to help CNN en Español fully understand the marketplace’s evolving dynamics,” said Peter Bradbury, Managing Director, Nielsen National Client Solutions.
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