“The Latinx Digital Lives” seminar at South by Southwest (SXSW) 2019 examined how technology has changed the consumer experience for Latinx culture, content, and community. David Bakula of Nielsen entertainment and Stacie de Armas, also of Nielsen, looked at Latinx at the center of trendsetter culture, influencing content, consumption, and distribution trends.
The pair examined behavioral bias toward digital tech and discussed Latin Music’s gains as an example of Latinxs influence. Click here to listen to the recording.
Another panel at SXSW discussed what it means to be Latino in 2019 and how non-Latinos can also be a part of the conversation. Participants took a deep dive into multicultural relations and holding an in-depth and interactive conversation about the shifting intersectionality of the U.S. Latino experience. Click here for more.
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