Five cars and trucks from the Latin Flavor Cars of the Year Awards you should know

POSTED ON Jan 21, 2021

Recently, the Miami International Auto Show announced that it is continuing preparations for the 2021 Miami Beach event in May, but it is still closely monitoring the situation regarding COVID-19. With the possible change of the event date, Puros Autos, a leading automotive news website for Hispanics in the U.S. and Latin America, held its first Latin Flavor Cars of the Year Awards online.

The new award recognizes vehicles that resonate with and meet the specific needs of the Hispanic community such as outstanding reliability, a strong value proposition, interior space, powertrain options, and comfortable yet high impact style.

“”We are proud to name the Kia Sorento winner in the SUV category for our first Latin Flavor Cars of the Year Awards,” said Enrique Kogan, founder and publisher of Puros Autos. “The Kia Sorento has consistently been a Latino favorite for many reasons, including overall quality and reliability, convenience, safety technology for this tech savvy group, the space needed for larger Latino families and the dynamic and luxurious style we all love – all at an affordable price.”

According to Puros Autos, Hispanics buy one in every four cars sold. The latest Hispanic new vehicle registration data shows that year-over-year sales volume growth has been higher for Hispanics than for non-Hispanics, and this trend continues to grow.

“2021 will be a year of great changes in the automotive industry,” said Puros Autos. “Automotive companies with smart executives know that before them they have a market of powerful Hispanics, which has the highest purchasing power in Latin America.”

Puros Autos also said that just as there are colors for taste, Hispanics also have their taste in different car models. The “Cars of the Year” with a Latin flavor list is divided into five segments: sedan, SUV, pickup truck, electric vehicle, and sportscar.