Celebrate Hispanic Heritage Month with Hispanic Engineer

 

POSTED ON Oct 03, 2024

 

The mobile phone became a crucial tool for staying connected during the pandemic. According to one study, smartphones were essential for essential workers to stay in touch with their families, networks, and trusted information sources.

Nielsen’s “Diverse Intelligence Series” consumer report explored how the Latino community stayed connected during the pandemic.

The study found that over 98% of the total U.S Hispanic population spends more than 30 hours a week on a smartphone.

A senior vice president of strategic initiatives & consumer engagement stated, “The Latino community has long shown a significant use of digital connections. Due to the circumstances of COVID-19, Latinos intensified their use of digital platforms, including social media, TV, and radio to inform, communicate, share experiences and seek support.”

The report demonstrated how trusted influencers, brands, and media were used to keep Latinos engaged, entertained, and informed.

“Hispanics rely upon their physical and digital networks as conduits of information, underscoring the interdependence of collectivism and social networks. These networks serve more than just a social appetite; they serve as the conduit of trust, truth, and cultural connection,” said the SVP.

Latinos tapped into their collectivist culture and virtual social networks to stay connected and weather the storm by tapping into their resilient roots.

According to one human resources (HR) manager, connections are a great power source.

A Six Sigma lead said that he found networking uncomfortable, but practice is the only way to get better.

You can make connections at school, through community organizations, while volunteering, or even while standing in line at the store or bank.

Click here to read about trailblazing Hispanic-owned businesses the public and private sector relied on. Also check out the list of IT leaders in 2007.