Lorena Ochoa, athlete, mother, and promoter of golf in Mexico is one of the role models Barbie is honoring today to inspire the next generation of girls.
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” said Lisa McKnight, senior vice president, and general manager, Barbie.
“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything.”
Through its Shero program, Barbie honors women who have broken boundaries and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness. Global honorees announced today include:
In the Introducing Inspiring Women™ doll line series, the first three dolls are:
Barbie has previously honored women, including Misty Copeland, Ava DuVernay, Eva Chen and Ashley Graham. Through the program, which started in 2015, Sheroes are given the Barbie brand’s highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere.
Visit www.Barbie.com/rolemodels for more information on the global role models and program. Follow @barbie and @barbiestyle on social media to join in the conversation using #MoreRoleModels.
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