People
New, comprehensive Baby Boomer web site
By AFL
Sep 16, 2010, 15:35

The 110 million Americans, Boomers - the web's largest constituency - and those beyond the Boomer years, can live life at its best through a new web site created exclusively for them: www.AfterFiftyLiving.com

Baby Boomers are a generational tsunami, with 10,000 people turning 50 each day, earning $2.4 trillion in annual income and 65 percent of the aggregate net worth of all U.S. households.  They are the best educated, healthiest, and wealthiest generation ever to reach midlife and beyond.  They are also the fastest growing cohort in social media.

The premier web site for the 50-plus market, AFL addresses major areas of interest, including: health and fitness, finance, careers, lifestyle, companionship, active-living, and senior-living, including a custom-built senior housing searchable database.

The site's Social Center is its community hub, with opportunities for making friends, having conversations, sharing ideas and more.

"Love 'n Life", featured on the home page, provides opportunities for Boomers to get advice from the AFL community on relationship-related issues.  This will be linked to the Companionship section.

A poll on a relevant question is offered in each major section, thereby gathering the pulse of this generation with up-to-date results.

"Ask the Pro" features a pool of professional talent who will answer the real questions of real people.  In the near future, a "Concierge" will be available, providing seamless, silk-gloved service for a user-friendly experience.

Founder and Baby Boomer Jo-Anne Lema, MBA, EdD, gave the site what she calls a blended Walmart / Nordstrom Model:  "one-stop-shopping" with "high touch customer care".

Lema hatched the idea when, in her 50s, she noted life starting to change for her and her friends.  One 55-year-old friend found himself out of a job.  Another friend divorced after 25 years of marriage and, after a period of anxiety, wanted to date again but didn't know where to begin.  Others saw their retirement funds vanish.  The tipping point for Lema was caring for her father and watching helplessly as he slid into dementia.  She decided that this "after fifty" path need not be so lonely or isolating.  She corralled her professional and life experiences to build and create a community for the After Fifty generation.